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3 Key Multi-Generational Marketing Tips

lundi, novembre 20, 2017, Source: Blueline by Domtar

What’s your Multi-Generational Marketing Strategy?  This  is a question most marketers are now faced with as the communication channels become more blurred among each generation.  Deploying a multi-generational marketing strategy is vital to the success of your campaign objectives. If the product or service that you are marketing involves communicating ideas and images to more […]The post 3 Key Multi-Generational Marketing Tips appeared first on Blueline by Domtar.

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Do You Have an Omni-Channel Marketing Strategy?

vendredi, novembre 17, 2017, Source: Blueline by Domtar

5 Tips to Get Started with an Omni-Channel Strategy Tip #1 Data is the Alpha and Omega Data management is the foundation of omni-channel marketing. Ask yourself, is your customer data validated? Is it a mess? Do you know how to leverage it? Are you collecting the right information? You need to be where your […]The post Do You Have an Omni-Channel Marketing Strategy? appeared first on Blueline by Domtar.

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Adobe Max Creative Conference – A Sure Bet

lundi, novembre 13, 2017, Source: Blueline by Domtar

The Creative Conference You Can’t Miss What an experience! My first Adobe MAX Creative Conference and my first trip to Las Vegas. Talk about a sensory overload. I am happy to say that this creative conference lived up to the hype for me. Over 12,000 attendees and I was blessed to be one of them. […]The post Adobe Max Creative Conference – A Sure Bet appeared first on Blueline by Domtar.

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MAKE YOUR MARK ON COUGAR® – THE EDUCATOR

vendredi, novembre 10, 2017, Source: Blueline by Domtar

Academic branding begins with intention and identity, and print is an essential element. Behind every academic brand there are people, aspirations, discoveries and achievements. I’m proud to announce our latest Cougar® promotion: Make Your Mark on Cougar®—The Educator. In this promotion, we continue last year’s examination into the different types of people who seek to […]The post MAKE YOUR MARK ON COUGAR® – THE EDUCATOR appeared first on Blueline by Domtar.

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3 Relationship Building Rules for Working with Printers

mercredi, novembre 8, 2017, Source: Blueline by Domtar

By nature, I’m in the business of relationship building. It’s hardwired into my DNA and this particular trait has been invaluable as I’ve worked with printers on my many print jobs over the years. I’ve always considered printers to be a valued partner that can make the difference between a project being good or great. […]The post 3 Relationship Building Rules for Working with Printers appeared first on Blueline by Domtar.

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